jerica williams

Chief Connecting Officer

A dynamic leader with over a decade of entrepreneurial and basketball coaching experience, I possess a diverse background across sports and entertainment, business operations and event management sectors. I combine my passion for basketball with my knack for relationships in sports, business and community, and connect resources that keep things organized and bring visions to life.

Background

In fifth grade, my best friend asked if I would participate in a free throw shooting contest with her, so she wouldn’t be the only girl. Understanding her fear, I did, and I won, defeating all of the boys. That memory would be my introduction to basketball and the catalyst for my personal and professional purpose; building a foundation for others to launch while impacting the lives of young people by being the woman I needed growing up. While sports has been one vessel, my purpose to be a resource and guiding light for young people, has not changed. That same memory has also shaped my career—from a division I player turned decorated basketball player and coach to seasoned sports entrepreneur.